serviceAsia Self-medication Study

Service Description

To support pharmaceutical makers to expand globally, we have conducted a web survey in 9 Asian countries and created reports to be used as basic data.
The report for each country consists of an experience rate of 77 symptoms, the self-medication (OTC) rate of the past 1 year, the future intention to deal with the symptoms, each category’s market size, and points valued when buying each product.


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Research Design

(1) Japan (nationwide) (2) South Korea (nationwide) (3) Taiwan (nationwide) (4) Hong Kong (nationwide) (5) China (Shanghai) (6) Thailand (Bangkok) (7) Vietnam (Ho Chi Minh and Hanoi) (8) Philippines (Manila) (9) Indonesia (Jakarta)

*For the South East Asian countries (6)-(9), respondents will be mainly those who live in the capital/large cities mentioned above, but some respondents may be those who live in other cities.

Respondent Criteria
  • Male and female individuals aged 20 to 59 years
  • Those who have lived in the country/city for a year or longer
  • SEC (Socioeconomic Class) B or higher

*East Asian countries other than China will be exempted from the SEC criteria

Sample Size

Total of 400s in each country

20s 30s 40s 50s Total
Male 50 50 50 50 200
Female 50 50 50 50 200
Total 100 100 100 100 400

*In some countries/cities like Hong Kong, the sample size of respondent in their 50s may become less than 50 for both males and females.

Research Period
July 19 to August 15, 2016
Report Format
Formulaic report (Cross tabulation + PDF)
Every report includes several comparative data among countries in “TOTAL,” such as symptoms experienced, as well as detailed analysis by gender and age.

Research Items

  • Age, marital status, partner, child(ren)
  • Occupation, monthly personal/household income
  • Nationality, city/area of residence
Symptoms experienced in the past year, symptoms to prevent, purchase of healthcare products
  • Symptoms experienced in the past year; measures taken; the satisfaction level of measures taken by OTC drugs/functional foods and supplements
  • Symptoms they want to prevent; measures taken
  • Frequency of purchase of healthcare products in the past year by category; units and prices of items purchased; places of purchase
  • Planning of purchase of healthcare products in the past year by category
  • Important factors when purchasing healthcare products by category
  • Images of healthcare products by country of origin
Awareness of advertisements of healthcare products
  • Recognition of OTC manufacturers
  • Preferred language for packages of Japanese OTC
  • Favorable color as a package of healthcare product by category
Perceptions and behaviors in daily life
  • Perceptions of values in daily life, food, health, beauty, purchase of personal care products, collecting and exchanging information about personal care products
  • Habits in daily life
  • Information sources influenced by/refer when purchasing healthcare products
  • Possession of durable goods
  • Asian countries where they have traveled, and future plans for traveling
Symptoms to study
(77 symptoms)
  • Head (6 symptoms)
  • Face (8 symptoms)
  • Eyes (5 symptoms)
  • Nose/Mouth (16 symptoms)
  • Chest/Stomach/Intestines/Urinary Organs (10 symptoms)
  • Body/Extremities (22 symptoms)
  • Other (10 symptoms)
Categories to study
  • Health foods/Supplements (14 categories)
  • Oral Medicines (OTC, 11categories)
  • External Use Medicine (OTC, 8 categories)
  • Medical Devices/Hygiene Products (4 categories)

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