serviceAsia Self-Medication Study

* Perspective and situation of Self medication and healthcare in Asian countries

Service Content

To support pharmaceutical makers to expand globally, we have conducted a web survey in 9 Asian countries.
The report for each country consists of experience rate of 77 symptoms, the self medication (OTC) rate of past 1 year, each category’s market size, and points valued when buying each product.

Asia 9 countries of the map of implementation survey

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Study Outline

Study Area
(1)Japan (nationwide) (2)Korea (nationwide) (3)Taiwan (nationwide) (4)Hong Kong (nationwide) (5)China (Shanghai) (6)Thailand (Bangkok) (7)Vietnam (Ho Chi Minh and Hanoi) (8)Philippines (Manila) (9)Indonesia (Jakarta)

*For the ASEAN countries (6)-(9), respondents will be mainly those who live in the capital/big city mentioned above, but some respondents may be those who live in other cities.

Respondent Criteria
  • 2Males and female aged 20 to 59
  • Those who have lived in the country/city for a year or longer
  • SEC (Socioeconomic Class) B or higher

* East Asian countries other than China will be exempted from the SEC criteria

Sample Size

Total of 400s in each country

20s 30s 40s 50s Total
Male 50 50 50 50 200
Female 50 50 50 50 200
Total 100 100 100 100 400

* In some countries like Hong Kong, the sample may become less than 50 for both males and females.

Fieldwork timeline
July 19 to Aug 15
Formulaic report (Cross tabulation+PPT)
Every report includes several comparative data among countries in “TOTAL”, such as symptoms experienced + detailed analysis by gender and age.

Research Items

  • Age; single/married; w/ or w/o partner/children
  • Occupation; monthly personal/household income
  • Nationality; city/area of residence
Symptoms experienced in the past 1 year, symptoms to prevent, purchase of healthcare products
  • Symptoms experienced in the past 1 year; measures taken;
    the satisfaction level of measures taken by OTC drugs/functional foods and supplements
  • Symptoms they want to prevent; measures taken
  • Frequency of purchase of healthcare products in the past 1 year by category;
    units and value of items purchased; places of purchase
  • Planning of purchase of healthcare products by category
  • Important factors when purchasing healthcare products by category
  • Images of healthcare products by country of origin
Perceptions of healthcare products
  • Awareness for OTC manufacturers
  • Product images by language on the package
  • Preferred colors for the package on healthcare products by category
Perceptions and behaviors
  • Perceptions of values in daily life, food, health, beauty, shopping of personal care products,
    collecting and exchanging information about personal care products
  • Habits in daily life
  • Information sources influenced by/refer when purchasing healthcare products
  • Possession of durable goods
  • Asian countries where they have traveled, and future plans for traveling
Symptoms to study
(77 symptoms)
  • Head(6 symptoms)
  • Face (8 symptoms)
  • Eyes (5 symptoms)
  • Nose/Mouth (16 symptoms)
  • Chest/Stomach/Intestines/Urinary Organs (10 symptoms)
  • Body/Hands (22 symptoms)
  • Other (10 symptoms)
Categories to study
  • Functional foods/Supplements (14 categories)
  • Oral Medicines (OTC) (11categories)
  • External Use Medicine (OTC) (8 categories)
  • Medical Devices/Hygiene Products (4 categories)

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