* Perspective and situation of Self medication and healthcare in Asian countries
To support pharmaceutical makers to expand globally, we have conducted a web survey in 9 Asian countries. The report for each country consists of experience rate of 77 symptoms, the self medication (OTC) rate of past 1 year, each category’s market size, and points valued when buying each product.
(1)Japan (nationwide) (2)Korea (nationwide) (3)Taiwan (nationwide) (4)Hong Kong (nationwide) (5)China (Shanghai) (6)Thailand (Bangkok) (7)Vietnam (Ho Chi Minh and Hanoi) (8)Philippines (Manila) (9)Indonesia (Jakarta)
*For the ASEAN countries (6)-(9), respondents will be mainly those who live in the capital/big city mentioned above, but some respondents may be those who live in other cities.
2Males and female aged 20 to 59
Those who have lived in the country/city for a year or longer
SEC (Socioeconomic Class) B or higher
* East Asian countries other than China will be exempted from the SEC criteria
Total of 400s in each country
* In some countries like Hong Kong, the sample may become less than 50 for both males and females.
July 19 to Aug 15
Formulaic report (Cross tabulation＋PPT） Every report includes several comparative data among countries in “TOTAL”, such as symptoms experienced + detailed analysis by gender and age.
Age; single/married; w/ or w/o partner/children
Occupation; monthly personal/household income
Nationality; city/area of residence
Symptoms experienced in the past 1 year, symptoms to prevent, purchase of healthcare products
Symptoms experienced in the past 1 year; measures taken; the satisfaction level of measures taken by OTC drugs/functional foods and supplements
Symptoms they want to prevent; measures taken
Frequency of purchase of healthcare products in the past 1 year by category; units and value of items purchased; places of purchase
Planning of purchase of healthcare products by category
Important factors when purchasing healthcare products by category
Images of healthcare products by country of origin
Perceptions of healthcare products
Awareness for OTC manufacturers
Product images by language on the package
Preferred colors for the package on healthcare products by category
Perceptions and behaviors
Perceptions of values in daily life, food, health, beauty, shopping of personal care products, collecting and exchanging information about personal care products
Habits in daily life
Information sources influenced by/refer when purchasing healthcare products
Possession of durable goods
Asian countries where they have traveled, and future plans for traveling