Evaluation of Promotional Activities (Impact Track/SOC/Rep-i)
Confirm the “promotion status,” “promotional/non-promotional impacts,” and “MR evaluation” to lead to drug prescriptions
Multi-client Solution Service
Category | Samples | Time of investigation | Investigation details |
---|---|---|---|
DTL status (Impact Track) |
Approximately 4,000 doctors | Daily | • Understanding the number of details by promotion channel for each product |
DTL messages (Impact Track) |
Approximately 4,000 doctors | Daily | ・Understanding the contents of messages by promotion channel for each product |
Multi-channel (SOC) |
Approximately 10,000 doctors | 4 times a year (January, April, July, October) |
・Measure the effect of multi-channel promotion |
MR evaluation (Rep-i) |
Approximately 15,000 doctors | Twice a year (February/August) |
・Understanding the overall MR evaluations/evaluations by items by approximately 300 pharmaceutical companies ・Understanding the elements for improvement by pharmaceutical companies |
MR activities | Approximately 10,000 doctors | Every month | ・Understanding the status of MR activities of pharmaceutical companies |
MS activities | Approximately 10,000 doctors | Every month | ・Understanding drug wholesaler’s active products |
Examples of Use
- Check the provision of drug information of the company/other companies to physicians “who, how much, what should be communicated”
- Formulation of training courses for improvement of evaluation of own MRs (who = MRs evaluation)
- Consider appropriate promotion allocation by product (how much = DTL status)
- Understand the message that ultimately leads to prescription from the message that was impressive and cognized by physicians
(What should be communicated = DTL message/multi-channel)
- Review MR coverage rate and number of activities for target physicians every month.
- Review the status of MS call activities at each wholesaler.
Impact Track
SOC
Rep-i
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Contact UsINTAGE Healthcare’s Scope of Service
-
Marketing Research
From OTC products to ethical drugs and medical devices, we provide complete coverage of the healthcare market
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Data Science Services
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CRO Services
We support customers to solve their issues with abundant achievements, knowledge, and advanced nature in the CRO business.
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