serviceADM

Understand the market differentiated by treatment areas

Study Description

ADM is a multi-client study providing a solid understanding about the size and makeup of various disease markets, acquisition of brand information, and awareness/prescription of new drug therapies among Japanese physicians.

Features

  • Data available from August 2008
  • Pharmacologically treated patient number for approximately 300 diseases and drug categories
    (Weighted-data is available)
  • Quick and easy analysis using our web data search system
  • Sample size: Approx. 15,000Drs

Examples of using ADM

  • Weight calculations serve as a base for forecasting and weighted-projections when designing marketing research studies
  • Grasp the number of DRs for recruitment purposes when designing marketing research studies
  • Match a brand’s DR target list with ADM respondents to examine targeting efficiency.

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